Name, one person’s boring product is another
person’s treasure trove!
Think of all the people your business needs to reach to succeed. It’s probably not a huge number. More than 100 probably, but likely less than 1,000. What’s the best way to grow your reputation in your market? What’s the best way to raise awareness and create qualified leads? How do you track you campaigns and justify marketing spend each year to increase your budgets while your competitors see theirs decrease? And how can you get everybody in your business playing a role so it’s baked in to how they work – Marketing, Sales and Senior Management?