Our thinking

This is where we talk about our love for marketing.
Enjoy and feel free to comment and get involved.

NewsTechnology
15 February, 2021

What is Artificial Intelligence?

Artificial Intelligence has been a buzzword for some time now, but what does it actually mean? And does it have any relevance to marketing? Artificial Intelligence (AI) refers to the…
News
18 October, 2020

The best beach films of all time

The Beach, Jaws, Saving Private Ryan and Point Break – all great films, all featuring a beach, but which one is our favourite? During lock-down we’ve had quite a lot…
News
5 May, 2020

Outlook Power Moves – 0 Inbox strategy

John Filcher had a problem with Outlook.  He realised that it was running him, not the other way around. “I’d get into the office with the best of intentions, with…
News
5 March, 2020

The Rat Race just got paused,
and I like the view

Loyalty, communication and trust – 3 fundamentals for building a successful remote working team culture  Like most things in life the Covid-19 pandemic will end but, before it does it will go…
Reef Web to print brand portal softwareNews
24 October, 2019

Doing more with less…

Imagine the scenario… Your Manchester dealer is screaming for 200 new brochures for an exhibition they are attending, in the South West they need some personalised posters for a new…
image of b2b marketing campaignNews
17 October, 2019

How does marketing automation work?

Marketing Automation is a hot topic right now. It’s being heralded as the future of marketing, the link between sales & marketing and the tool to deliver personalised journeys at…
image of padlockNews
10 October, 2019

SSL Certificates – What, why, how?

If you’ve browsed the web recently, you may have noticed a little padlock in your search bar: And chances are at some point you’ve visited a website only to be…
image of marketing campaign analytics on laptopNews
7 October, 2019

How well are CMSs being utilised?

How well are CMS’s being utilised? The performance of your website comes down to many factors, but a large proportion of its performance is a result of how well you’ve…
image of light entering tunnelNews
21 September, 2019

Going to the dark side.

An inside look at the dark web. If you have an interest in all things digital you may have heard of the dark web, well since my last blog ‘A…
Office exampleChoosing an agency
13 September, 2019

Choosing a marketing agency – five things to avoid!

What not to do when choosing your marketing agency I know that clients have to choose a marketing agency somehow, but is it just me, or is the old fashioned…
hacker backgroundNews
10 July, 2019

Your computer, a hackers playground?

    The evolution of technology has maximised to the degree in which our cyber-culture relies on it. Daily, we use the computer-generated network for communications, entertainment and business needs.…
image of people walking across marketing statisticsNews
4 July, 2019

Account Based Marketing for Business to Business

Account based marketing is everywhere. Or at least the phrase Account Based Marketing is everywhere as when I dig down there seems to be a sizable gap between the words…
image of Sonar lead generation branded merchNews
22 June, 2019

Marketing Automation with the CIM

Marketing automation has exploded in the past 3 years bringing together mature technologies to produce a reliable method of producing personalised customer journeys at scale.  It’s well used by big…
Computer and coffee photoBranding
27 April, 2019

Branding made simple

Developing a strong and consistent brand can add value to your business in much the same way as any other asset would do. It will also help you build  with…
CMYK colour tiger graphicDesign
20 March, 2019

Colour formats – know your RGB from your CMYK

A quick guide to different colour formats and how to use them... These acronyms may look like industry jargon, but it can be useful to understand colour abbreviations and their…
image of Steve Bishop outside 10 Downing StreetNews
25 April, 2018

Beach Visit 10 Downing Street

We were thrilled recently to be invited to Number 10 Downing Street to meet with the PM’s business policy adviser, Jimmy McLoughlin. As a member of Enterprise Nation, it was…
image of lego man holding coffee cupBeach News
27 February, 2018

WIN Tickets for MKGeekNight

We've got three tickets to give away to any fellow geeks out there who'd like to attend the next evening on Thursday 1st march 2018. Held at the MK Gallery…
Wordpress logoNewsWebsites
29 September, 2017

Top tips for updating your website.

So your website is finished and online, but that's only just the beginning. To get a higher search engine ranking (and so more traffic your way), it's important to keep…
sketches of dogsBrandingDesignTop Tips
15 September, 2017

10 thoughts that affect Logo Design

10 questions to great logo design Before starting any project it's essential to get the right information from your client – who they are, what they do, where they stand…
social media apps on screen
3 January, 2017

Social media in the business place

Making social media work for your business Connecting with your customers is the easy part. Staying connected and engaging with them is critical and where many businesses fall down. It’s…

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    WHERE WE WORK

    NORTHAMPTON HEAD OFFICE

    The East Wing, Burlington House,
    Wellingborough Road, Northampton NN1 4EU
    Tel: 01604 239 837
    Email: nn@beachmarketing.co.uk

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    Luminous House, 300 South Row,
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    Tel: 01908 933 775
    Email: mk@beachmarketing.co.uk

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    London W1J 7HQ
    Tel: 0203 457 1190
    Email: w1@beachmarketing.co.uk

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