Marketing automation - the holy grail?

Join us for an insightful evening!

Marketing automation is increasingly being used by marketers to manage the marketing and sales management process, but like most software it needs to be handled carefully to ensure it supports an effective marketing strategy.

We’re pleased to announce that we’ve been invited to present at the Chartered Institute of Marketing (CIM) on the topic of Marketing Automation.

Date: Thursday 21st June 2018

Registration and networking is from 6.30pm

Wine and nibbles on arrival.

Presentation starts: 7.00pm

Evening ends: 8.30pm

Where: Milton Keynes College,

Cost: Free, join us with our compliments!

Numbers are limited so registration is essential – simply complete the form to register.

What’s it all about?

Marketing Automation is a powerful technology that enables marketing teams to drive leads through the buying cycle offering one-to-one personalised communication at scale.

The end result is more leads with a clear return on marketing investment.

Marketing Automation is the combination of 3 distinct technologies: CRM, DAM and Analytics. The technology to combine these services provides a number of obvious benefits to business owners; your marketing team can now understand who our customer are, where they’re most active and serve up relevant content on an unprecedented scale.

Today, through marketing automation, we’ve moved to delivering relevant and targeted content.  Not only can we personalise a user’s experience, but we can tailor the content they see specifically to their needs. It’s no longer just the header that’s personalised, it’s the entire journey including: copy, images, products, offers, prices, adverts, posts and more. And we can do it at scale.

Hundreds or thousands of customers can navigate a completely bespoke customer journey engaging when and where THEY want until, eventually, that journey leads them to a buying decision.

That’s the power of marketing automation, individual journeys delivered at scale.

Join us for a practival evening of insights and examples of how marketing automation.

Your speakers on the evening will be:

• Steve Bishop – Lead Generation Strategist
• Stuart Hogg – Customer Journey Planner
• Adam Johnson – Technical developer
• James Graham – Lead designer

We look forward to seeing you there.