OBJECTIVE
Bring the Holophane brand, products, and content together in a state of the art digital space allowing users to access images, photometry data, and technical specifications quickly & easily
The website must position Holophane as a market leader in lighting
Customer journey
The customer journey must be simple and quick, focussing on customer objectives
Clear navigation
The navigation must provide easy access to user relevant information
Deliver results
The interface must aid user recall to increase repeated visits over time.
Dark mode
A unique twist for the Holophane user. Pressing the night mode button will change the colour of the website to show how the lights will look at night / day.
Micro UX
Interactive UX/UI elements across the site. Buttons will animate once hovered over.
Animation
The holophane slant and product would animate in once you load the website.
Quote
Use quotes and lifestyle imagery to sell the aesthetics of lighting.
Hotspots
Use lifestyle imagery with hot spots to show key product details.
Featured product
Utilise the homepage to show off your key product features and benefits with lifestyle and isolated imagery.
Filters
Category filters used to show a variety of promoted products on the homepage.
Key CTA’s
Key CTA’s shown at the bottom of each page to direct the user if they require further information.
Light mode
A unique twist for the Holophane user. Pressing the Light mode button will change the colour of the website to show how the lights will look at night / day.
Micro UX
Interactive UX/UI elements across the site. Buttons will animate once hovered over.
Animation
The holophane slant and product would animate in once you load the website.
Quote
Use quotes and lifestyle imagery to sell the aesthetics of lighting.
Hotspots
Use lifestyle imagery with hot spots to show key product details.
Featured product
Utilise the homepage to show off your key product features and benefits with lifestyle and isolated imagery.
Filters
Category filters used to show a variety of promoted products on the homepage.
Key CTA’s
Key CTA’s shown at the bottom of each page to direct the user if they require further information.
Roll over
On roll over the user will have the option to download the technical specifications, the photometry data or select the product for further comparison.
Filters
A sleek and easy to use filter menu to help refine the type of lighting your looking for.
As a marketing agency passionate about all things digital we’re excited about what we will bring to your project. We look forward to your feedback upon review of our proposal.
Download Full Proposal