How well are CMSs being utilised?

By 7 November, 2018News

How well are CMS’s being utilised?

The performance of your website comes down too many factors, but a large proportion comes down to how well you’ve optimised your site. In todays market, most of the optimisations necessary are handled via your CMS (content management system) and most modern CMS’ are on a fairly level playing field in regards to what can be implemented.

But when we look at our clients we’re always surprised to see how differently their sites are optimised. That got us thinking, is there a trend based on the CMS their using?

We compiled data for some of the most popular CMS’s to see how well best practices have been implemented and compare key areas such as; mobile optimisation, Social presence, SSL security, custom 404s, meta data etc.

Drupal Joomla Squarespace Wix WordPress
Average overall score 62 55.9 74.2 64.8 67.9
Mobile Optimized 66 63 92 77 84
Backlinks Score 37 14 4 7 12
Has a Robots.txt 91 89 96 64 89
Has a Sitemap.xml 44 23 90 95 59
WWW Redirection 45 28 94 94 87
Use an Analytics Tool 78 53 39 78 61
Has Metadata 57 39 97 44 82
Is SSL Secured 27 18 50 2 27
Has Custom 404 83 56 95 23 83

By looking at the data you can see that the implementation of best practices has been adopted far better on some CMSs compared to others. For example, Squarespace websites score highly across most the board whereas sites built in Joomla trail in a lot of areas.

This implies that some CMSs have been designed to implement optimisations straight out of the box and others take more manual action.

Why does this matter? 

All these factors are taken into account when a search engine crawls your website. They use this information to inform your search rankings. By ensuring your website is optimised against all of these areas you ensure you’ve got the best chance of ranking highest against your competitors.

Do you know where your website would score?

If you want to know sign up today for a free audit and we’ll show you exactly where site needs optimising and where it’s performing well.

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