Burger King hosts an event once a year and invites suppliers to showcase their new products. Lantmännen Unibake International is one of their main supplier of quality buns and they were only too pleased to attend but they needed to make an impact.

The brief was to create, organise and deliver their exhibition stand and promotion at the Burger King EMEA Convention in London.

Producing millions of buns across the world is a complex process but working with iconic global brands such as Burger King ensures Lantmännen is well-positioned to grow.

The EMEA Convention is a chance for Burger King to update franchisees on important changes to branding.

The key aim for Lantmännen was to be noticed by key contacts pre-, during and post-conference and to introduce some of the innovative promotional coloured buns that tie in with Burger King events such as the Blood Red bun for Halloween

The key message to introduce to the audience was “We’ve got your buns covered”