Solution

Developing a brand identity for the magazine was a vital first step, so we started by working up some brand concepts that included giving the magazine a name that would resonate with staff. The name Communibake was the chosen concept that combined “Communication” with “Unibake” and this provided a successful level of ownership with the team.

Without the in-house resource to publish the magazine, Beach project manage two issues of the new magazine each year. We oversee the entire publication from end to end in line with key corporate messages from the 2020 Vision. Planning layout, organising photography and scheduling production is a challenge when trying to fit in with staff workloads but is one we relish as the people at Lantmännen Unibake UK are focused and great to deal with.