Lantmännen Unibake UK
A global leader in bakery products
Lantmännen Unibake UK is the trading arm of the parent company headquartered in Denmark. With over 650 UK based staff across three facilities in Milton Keynes, Bedford and Bagshot they are responsible for producing a fantastic range of bakery products that are supplied to supermarkets and independent food chains.
Our brief was clear. Develop a new communication vehicle that would open channels with all staff in an engaging way.
Clarity of communication
To maintain a regular dialogue with their staff and ensure clarity of corporate messages, Lantmännen Unibake UK needed to establish a way of communicating to staff in all areas of the business from the production floor, administration and marketing through to management.
Developing a brand identity for the magazine was a vital first step, so we started by working up some brand concepts that included giving the magazine a name that would resonate with staff. The name Communibake was the chosen concept that combined “Communication” with “Unibake” and this provided a successful level of ownership with the team.
Without the in-house resource to publish the magazine, Beach project manage two issues of the new magazine each year. We oversee the entire publication from end to end in line with key corporate messages from the 2020 Vision. Planning layout, organising photography and scheduling production is a challenge when trying to fit in with staff workloads but is one we relish as the people at Lantmännen Unibake UK are focused and great to deal with.
– STAFF ENGAGEMENT
– CREATIVE THINKING
– GRAPHIC DESIGN- COPYWRITING
– MAGAZINE PRINT
– PROJECT MANAGEMENT