Marketing for Material Handling

A Multi-service Material Handling Marketing Agency

Make Impact, Growth, and ROI in your Industry

    Overcome material handling challenges with B2B marketing

    You need a specialist B2B material handling marketing agency with experience delivering innovative material handling marketing strategies. We understand the complex challenges that manufacturers of material handling products face. We’ve successfully overcome difficult-to-reach audiences and long buying cycles, targeted multiple decision-makers in one business, and created impactful campaigns for products that aren’t visually appealing. To us, these aren’t challenges. They’re opportunities to develop and execute our proven strategies that deliver impact, growth, and ROI.

    Material Handling Marketing Agency

    Manoeuvre your way though the

    B2B buying cycle

    As a minimum, your customers are likely to purchase material handling products every five years. That’s things like forklifts, cranes, conveyor systems, and racking solutions. Okay, your customers might not be ready to buy right now, but when they are, do they think of you? Since 2008, we’ve developed our own 6-stage buying cycle. It’s our proven life cycle of the B2B customer journey and is designed to bring your industrial brand from unaware to their complete advocate, and everything in between. That sounds easy enough, right? It would be if there was only one person making the decision on your material handling product! Who’s making the decisions anyway? That’s why we’re here. As a specialist material handling marketing agency, we effectively deliver your brand to the right people, with the right message, at the right time.

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    B2B Marketing Funnel

    We’re a B2B material handling marketing agency ready to work with:

    • Automated Storage and Retrieval Systems
    • Forklift and material lift solutions
    • Conveyor systems and components
    • Pallet racking and shelving solutions
    • Warehouse management systems
    • Ergonomic workstations and lifting aids
    • Robotic pick-and-place systems
    • AGVs and autonomous mobile robots
    • Bulk material handling equipment
    • Dock levellers and loading bay solutions

    Why material handling companies choose Beach Marketing:

    1

    A local to global portfolio:

    Our material handling clients span from local businesses to global players, enabling us to target your industry more effectively.

    2

    Extensive experience:

    From forklifts to rack inspections, our vast experience in material handling makes our partnership more efficient from the outset.

    3

    We talk your industry language:

    Our experience has helped us understand and demonstrate the technical nuances of the material handling industry.

    4

    A multi-service agency:

    No need to consider multiple agencies, we deliver proven marketing solutions from branding to lead generation.

    5

    Proven B2B marketing strategies:

    We’ve overcome the most challenging of challenges, like targeting those difficult to reach, multiple decision makers.

    Who we work with

    Trusted by global B2B Material Handling  brands

    Our customers have several things in common. They make great things, they're global, they're big (sometimes really big) and they struggle to explain what they do at BBQs and Birthdays. Sound familiar? Here are some fantastic brands we've been working with over the last 15 years that you've 'probably' never heard of.

    Material Handling  

    marketing agency services

    The market is crowded. Typically, sales are governed by long lead times and extended buying cycles. Then there comes the challenge of satisfying the multiple decision-makers. To stand out from the crowd and maintain engagement with your audience, you need a compelling marketing strategy. One delivered by an expert material handling marketing agency, like us. Work with us and gain access to our proven B2B strategies, create innovative campaigns that resonate with your audience, make industry impact, and drive new sales opportunities. Afterall, 8,000 successful projects delivered to over 300 happy clients with an average retainment of 7 years speaks volume.

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    Material Handling Marketing Strategy

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    Material Handling Digital Marketing

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    Material Handling Branding

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    Material Handling Content Marketing

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    Material Handling Website Design

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    Material Handling Environments & Exhibitions

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    How we Work

    Our approach to marketing for material handling is the spark of success that drives results and Roi for our clients:

    Focus

    Marketing thrives when it has clear outcomes. All too often success is treated as a vague concept. We drill down into your definition of success, clarify it, define it and use it as a measure against every action we take to achieve it.

    01

    Logical

    The modern customer journey is rarely direct. Customers drop in and out of your marketing infrastructure in different ways. We use data insight to develop a clear link between actions and outcomes, so we know what works (and what doesn’t).

    02

    Creative

    Clear outcomes and analytics often define great marketing, but the creative is where it comes to life. It's the concept, the big idea, the underlying direction, from which all other things will flow.

    03

    Successful

    We’re all looking for results. At the end of the day it’s results that move us forward and its results that build success. To be truly successful, that is repeatedly successful, we’ll combine instinctive design with detailed analytics to achieve your business objectives.

    04

    Approach

    Does this sound like a material handling marketing agency you’d like to work with?

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    Read our material handling insights

    We’re a B2B marketing agency that specialises in nurturing your prospects through the buying cycle, generating brand awareness,
    shortening lead times, delivering intelligent b2b marketing. Here’s some of our insights…

    The Future of Manufacturing: Opportunities in Innovation & Product Development using B2B Marketing

    The Future of Manufacturing: Opportunities in Innovation & Product Development

    | Manufacturing, Marketing Strategy, The Future of Manufacturing | No Comments
    Innovation and product development are drivers for maintaining leadership in an increasingly competitive B2B landscape. Manufacturers must look beyond traditional R&D, embracing client-centric approaches, sustainable practices, and agile development to…
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    Overcome the skilled labour shortage with employer branding

    The Future of Manufacturing: Opportunities in Skills & Talent Acquisition – Beyond the Paycheque

    | Employer Branding, Manufacturing, The Future of Manufacturing | No Comments
    A lot of our manufacturing clients are saying the same thing: “We’re too busy. We’ve got too many orders". Which of course, is a ‘happy’ problem and is a testament…
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    How to Communicate with OEM Decision Makers at Every Stage of the Buying Cycle

    How to Communicate with OEM Decision Makers at Every Stage of the Buying Cycle

    | Buying cycle, Manufacturing, Marketing Strategy, Persona mapping | No Comments
    For component manufacturers, selling to Original Equipment Manufacturers (OEMs) can be challenging. Why? Because OEMs have complex organisational structures, and decision-making on your products involve multiple layers of approval from…
    Read article

    Marketing for Material Handling & Industry 4.0

    Industry 4.0 is changing the material handling industry, with companies adapting and adopting new tech to embrace a new digital business model. With such an investment, growth and ROI is such an important goal for business success.

    You invest in these new technologies to improve your efficiency, move quicker, safer, and to deliver a better service to your customers. We say shout about it. Capitalise on your investment with effective B2B marketing. Doing so can position your brand above the competition, command higher prices, and make sales more likely.

    Talk to us about marketing for material handling today

    Results-driven Marketing

    for Material Handling Companies

    Working with Beach Marketing opens the door to results-driven marketing. Marketing specifically tailored to the material handling industry. Marketing that adds value to your business. Our experts will assess whether the fundamentals are in place, so we’ll look at things like your unique value proposition, your brand and your website – these need to be on-point to see results.

    When those are covered, we’ll work to maximise your sales strategy with a range of marketing solutions. Creative campaigns that get you noticed. Proven lead generation strategies. Compelling content and messaging that converts prospects into customers. You see, successful B2B marketing isn’t just about the short-term. Think long-term. Especially in the material handling industry, where your audience can have an elongated purchasing journey of months or years. It means you need to make continued impact in every stage of the buying cycle.

    Work with Beach for results-driven marketing