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Accessible, Readable, Effective

There is still a place for print…..

It may not be fashionable to say it but..there is still a place for print. The world of digital marketing means that we are heavily involved in “likes”, “shares”, “followers” and “friends”. Website work, analytics and data capture all have a place and are increasingly important but – there is still a place for print.

Whilst our language is increasingly about customer avatars, simple market segmentation means that a great many businesses still need a document that works without the inherent scrolling of a website; that can communicate quality and prestige and which can provide an instant understanding of the product range; the people involved in the business and the values that they help deliver.

Internal Communications

For internal communication the same is true and whilst the smart phone, apps and QR codes make digital information incredibly accessible there is still a place for print. Covering the stories of real people, in their own words and in what is still the most accessible format, still has a place. And if print still has a place (which it does) then print design still has a role. The ability to take humble copy and simple images and turn them into engaging, involving articles is a real skill. The ability to get people thinking and more importantly taking their own actions to get involved and get onboard is the test of great design, and great print.

I would be willing to put money on the fact that many of you reading this still subscribe to the printed version of a magazine, you may even keep those editions to which you feel particularly attached. I would also suggest that these work best for specialty interests and for the effective communication of quality, history, heritage, continuity and knowledge.

Let’s Talk and Build Print into your strategy

If you want to make waves in your own sector, then please get in touch. Eight thousand projects in twelve years means we’re experts when it comes to B2B marketing. Our main aim is to provide creative, intuitive and innovative marketing solutions for your business, which is why our services include lead generation, website development, content creation and much, much more.

To find out more, contact us today. You can find us at our Northampton Head Office at The East Wing, Burlington House, Wellingborough Road, Northampton NN1 4EU, call us on 01604 239 837 or email us at hello@beachmarketing.co.uk.

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