The Result

150+

Dealers actively using portal

150+

Branded products available

100%

Management reporting of dealer spend
Hayter/Toro

UK Brand Portal for Retailer Network

A system where you can order marketing collateral and lead generation tools at the click of a button 24/7, 52/365… from wherever you are in the world? Yes please!

 

Hayter website on laptop
Challenge

Maybe the grass is greener?

Hayter have been designing and manufacturing premium quality lawn mowers in the UK since 1946. Part of the International Toro Group, Hayter lawnmowers are used by homeowners and professional contractors all over the UK. Their Dealer network of approximately 150 Retailers over the UK needed help with accessing all the Hayter marketing collateral, point of sale, clothing and other marketing support. The handling hundreds of such requests was eating up a lot of staff time with routine laborious administration tasks. The marketing team realised they could benefit from automating the process with an online ordering system.

 

Solution

Hayter partnered with Beach to launch an innovative UK online brand and marketing portal.
The portal supports the retailers with a simple-to-use online toolkit to access the latest Hayter branded sales and marketing materials.

Using Reef, our leading-edge Brand portal technology, retailers are able to design their own bespoke lead generation and brand awareness marketing collateral using a series of eye-catching branded templates beach set up.

Innovative in its design and with user-friendly functionality, The Hayter Marketing Toolbox, supports the company’s channel partners with a huge range of Hayter branded and co-branded items. Lead generation assets such as trade adverts and direct mail pieces can be set up in minutes without any marketing knowledge or skill whilst giving an ultra-professional feel. Printed collateral including brochures, catalogues, product datasheets and stationery as well as promotional merchandise are also available.

Retailers can download, PDFs of product datasheets and brochures, logos, product images and corporate identity guidelines. Almost any element of marketing activity can be made available in just a few clicks.

Many clothing items such as fleeces, overalls, trousers, caps, hats can be ordered by te retailers to give all staff a professional consistent look in store

Their Dealer network of approximately 150 Retailers over the UK needed help with accessing all the Hayter marketing collateral, point of sale, clothing and other marketing support. The handling hundreds of such requests was eating up a lot of staff time with routine laborious administration tasks. The marketing team realised they could benefit from automating the process with an online ordering system.

Services Supplied

– MEDIA
– WEBSITE DESIGN & DEVELOPMENT
– DEALER SUPPORT
– CHANNEL STRATEGY
– MARKETING ADMINISTRATION
– API DEVELOPMENT
– DIGITAL DESIGN

“Beach Marketing is always able to deliver high-quality work in very short periods of time. They have proven to be extremely proactive. Always willing to give and receive quick and helpful feedback, we have found them to be a reliable partner that adds value to our business.”

Marketing Associate, Hayter

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We are a highly creative, specialist b2b marketing, design and digital agency working with ambitious businesses in Northampton & Milton Keynes and beyond. Find out more.

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