A story on refreshing a well-known hotel software brand
For over 30 years, Welcome Systems has been a major player in the business of empowering B&Bs, guesthouses, boutique hotels and major chains with customised software.
To create a new refreshing brand look and feel to more fully reflect the growth of a Property Management Software company known for being innovative and brave in its sector.
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The marketplace is very competitive (aren’t they all!) with many new entrants coming into the sector. Welcome has also changed its business model from legacy systems to web based subscription service.
The key challenge was communicating all the benefits in a simple to understand that would appeal to a wide range of traditional guest house owners used to paper booking systems as well as modern boutique hotel owners who expect technology to empower their business.
Having already developed their website in WordPress a few years previously an overhaul of the brand was needed. We set to work with developing an improved customer journey that enabled visitors to gain all the information they needed to make a decision and with stronger calls to action to drive sign up to Welcome Anywhere.
A custom calculator was developed to enable visitors to quickly work out the costs of the system based on the number of rooms they had.
We then reskinned the website with a more contemporary brand look and feel to reflect the changes in the company.
The offices were also furnished with matching graphics to welcome visitors and partners as well as to bring internal staff on board with the new look and messaging.
– CREATIVE THINKING
– DESIGN– GRAPHICS
– WEBSITE DESIGN
– WEBSITE DEVELOPMENT
"Beach played a central role in guiding us through the branding process, making our collection of thoughts and ideas a reality and providing stunning design and web development for the new brand.Not afraid to ask questions or challenge, Beach's approach is superb - so refreshing. They really have become 'one of us'.
I wouldn't hesitate in recommending Beach for any business looking to make a real dent in their chosen industry. Brilliant stuff".
Product Director, Welcome Systems