1000
Prospects
3000
Direct Mails
7
Response Rate
Koyo
ABM Activation Campaign
Koyo are a challenger brand. they have almost 100 years of manufacturing experience and rank 18th in the top 100 global supplier index for automotive OEMs but they are a challenger brand. Their product offers quality, reliability and cost advantages but it's little known within deign engineers. Our challenge was getting large manufacturers to try something new in a critical part of their business.
Koyo
Targeted Account Based Marketing Campaign
We selected 6 top UK based manufacturers to target with the Koyo bearing products. Starting with the contact data we produced a campaign that spoke directly to Design Engineers and key decision makers.
The aim of the campaign was to raise awareness and drive conversions online. A successful response saw users visit our website and access the interactive product catalogue. A successful conversion saw direct contact with the Koyo sales team.
Precision
Engineering
Tracing success both on and offline
Focusing on the end user we created a campaign that enabled access to highly technical product data. The initial contact was made by direct mail, supported by online search and AdWords campaigns that drove users to personalised web pages featuring the company and contact name. From there we were able to track response rates, click throughs and conversions.
Services Supplied
– DATA STRATEGY
– BUDGET CONTROL
– DIGITAL STRATEGY
– CREATIVE THINKING
– CUSTOMER JOURNEY MAPPING
– PERSONA DEVELOPMENT
– USER EXPERIENCE (UI)– GRAPHIC DESIGN
– PRINT PRODUCTION
– DISTRIBUTION
– SEARCH ADVERTISING
– CAMPAIGN ANALYSIS
– BUDGET CONTROL
– DIGITAL STRATEGY
– CREATIVE THINKING
– CUSTOMER JOURNEY MAPPING
– PERSONA DEVELOPMENT
– USER EXPERIENCE (UI)– GRAPHIC DESIGN
– PRINT PRODUCTION
– DISTRIBUTION
– SEARCH ADVERTISING
– CAMPAIGN ANALYSIS
WHERE WE WORK
NORTHAMPTON HEAD OFFICE
The East Wing, Burlington House,
Wellingborough Road, Northampton NN1 4EU
Tel: 01604 239 837
Email: nn@beachmarketing.co.uk
MILTON KEYNES SALES OFFICE
Luminous House, 300 South Row,
Milton Keynes MK9 2FR
Tel: 01908 933 775
Email: mk@beachmarketing.co.uk
LONDON SALES OFFICE
10 Brick Street, Mayfair,
London W1J 7HQ
Tel: 0203 457 1190
Email: w1@beachmarketing.co.uk
ABOUT US
We are a highly creative, specialist b2b marketing, design and digital agency working in partnership with ambitious businesses based in Northampton, Milton Keynes and London who have a global footprint. Find out more.
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