ABM Activation Campaign
Koyo are a challenger brand. they have almost 100 years of manufacturing experience and rank 18th in the top 100 global supplier index for automotive OEMs but they are a challenger brand. Their product offers quality, reliability and cost advantages but it's little known within deign engineers. Our challenge was getting large manufacturers to try something new in a critical part of their business.
Targeted Account Based Marketing Campaign
We selected 6 top UK based manufacturers to target with the Koyo bearing products. Starting with the contact data we produced a campaign that spoke directly to Design Engineers and key decision makers.
The aim of the campaign was to raise awareness and drive conversions online. A successful response saw users visit our website and access the interactive product catalogue. A successful conversion saw direct contact with the Koyo sales team.
Tracing success both on and offline
Focusing on the end user we created a campaign that enabled access to highly technical product data. The initial contact was made by direct mail, supported by online search and AdWords campaigns that drove users to personalised web pages featuring the company and contact name. From there we were able to track response rates, click throughs and conversions.
– BUDGET CONTROL
– DIGITAL STRATEGY
– CREATIVE THINKING
– CUSTOMER JOURNEY MAPPING
– PERSONA DEVELOPMENT
– USER EXPERIENCE (UI)– GRAPHIC DESIGN
– PRINT PRODUCTION
– SEARCH ADVERTISING
– CAMPAIGN ANALYSIS