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Sports Information Services
More Races, More Events,
More Often
Sports Information Services is one of the leading providers of pictures, content and data to the betting industry worldwide covering premium races including Royal Ascot, the Cheltenham Festival and the Dubai World Cup.
Like many B2B customers they have an outstanding product delivered to a niche market (around 200 decision makers worldwide). Our role was to position them as the number 1 choice for betting operators around the globe.

24/7 Live Betting Channels
A Betting Event Every 3 Minutes
Challenge
Clarity of communication
Simplification of the complex is a crucial skill and with the introduction of their 24/7 betting channel we saw the opportunity to wrap their entire service up in 6 words: More Bets, More Often, More Revenue.
This simple message resonated strongly with their audience providing "cut through", engagement and a clarity of purpose.
Constant progress
With an ever growing portfolio of products now including In-Running Prices for the first time anywhere in the UK and a purpose built Competitive Gaming league hosted in Las Vegas we're proud to be working with a business at the cutting edge of technology.
Services Supplied
– COMPETITOR RESEARCH
– BRAND DEVELOPMENT
– CREATIVE THINKING
– CUSTOMER JOURNEY MAPPING
– PROBLEM SOLVING
– USER EXPERIENCE
– GRAPHIC DESIGN
– ACCOUNT BASED MARKETING
– VIDEO PRODUCTION
– WEBSITE DEVELOPMENT
– DISPLAY ADVERTISING
– TARGETED DIRECT MAIL
