Making Sense of Marketing Strategy Marketing is hard. There are no two ways about it. Back in the day it was relatively straight forward – identifying your audience and looking…
Read More
The Buying Cycle – The Six Phases: In stage four of the buying cycle - validating has been attained. By moving through the six phases the behaviour of prospects will...
Read More
Following any sort of marketing group demonstrates that marketing – to misquote Jeremy Clarkson - means many things. Many different things to many different people and businesses. What does marketing...
Read More
The buying cycle stage one - unknown. Accelerating your buying cycle is all about increasing market share, boosting leads and achieving more sales. All prospects have a buying cycle, and...
Read More
The B2B Buying Cycle - Approaching Prospects Right Time, Right Content. Do you recognise the buying cycle and how well do you approach prospects? How often does that actually happen?...
Read More
Sales & Marketing – A Match Made… Marketing and Sales Alignment. Sales & Marketing Alignment. Together. Joined at the hip. Or not. The world of marketing has shrunk and depending...
Read More
Insert blog title PPMA – The Return of the Show It’s been a long time coming but shows are back at least for the foreseeable future. For us the PPMA...
Read More
Artificial Intelligence has been a buzzword for some time now, but what does it actually mean? And does it have any relevance to marketing? What is AI and how is...
Read More
Marketing Automation is a hot topic right now. It’s being heralded as the future of marketing, the link between sales & marketing and the tool to deliver personalised journeys at...
Read More
Marketing Automation & The CIM - Marketing automation has exploded in the past 3 years. It brings together technologies to produce a reliable method of producing personalised customer journeys at...
Read More