1
New website showcasing innovative solutions the company offers.
Ultimate
Guest Experience
1
Company Takeover
Welcome Systems
A story on refreshing a well-known hotel software brand
For over 30 years, Welcome Systems has been a major player in the business of empowering B&Bs, guesthouses, boutique hotels and major chains with customised software.
To create a new refreshing brand look and feel to more fully reflect the growth of a Property Management Software company known for being innovative and brave in its sector.
Challenge
Let's get booked in!
The marketplace is very competitive (aren’t they all!) with many new entrants coming into the sector. Welcome has also changed its business model from legacy systems to web based subscription service.
The key challenge was communicating all the benefits in a simple to understand that would appeal to a wide range of traditional guest house owners used to paper booking systems as well as modern boutique hotel owners who expect technology to empower their business.
Solution
Having already developed their website in WordPress a few years previously an overhaul of the brand was needed. We set to work with developing an improved customer journey that enabled visitors to gain all the information they needed to make a decision and with stronger calls to action to drive sign up to Welcome Anywhere.
A custom calculator was developed to enable visitors to quickly work out the costs of the system based on the number of rooms they had.
We then reskinned the website with a more contemporary brand look and feel to reflect the changes in the company.
The offices were also furnished with matching graphics to welcome visitors and partners as well as to bring internal staff on board with the new look and messaging.
Services Supplied
– STRATEGY
– CREATIVE THINKING
– DESIGN– GRAPHICS
– WEBSITE DESIGN
– WEBSITE DEVELOPMENT
– CREATIVE THINKING
– DESIGN– GRAPHICS
– WEBSITE DESIGN
– WEBSITE DEVELOPMENT
Make waves with your next project
We’re a friendly bunch to deal with. Why not call us to arrange a first meeting where we can discuss your plans over an award-winning cuppa!
LET'S TALK
WHERE WE WORK
NORTHAMPTON HEAD OFFICE
The East Wing, Burlington House,
Wellingborough Road, Northampton NN1 4EU
Tel: 01604 239 837
Email: nn@beachmarketing.co.uk
MILTON KEYNES SALES OFFICE
Luminous House, 300 South Row,
Milton Keynes MK9 2FR
Tel: 01908 933 775
Email: mk@beachmarketing.co.uk
LONDON SALES OFFICE
10 Brick Street, Mayfair,
London W1J 7HQ
Tel: 0203 457 1190
Email: w1@beachmarketing.co.uk
ABOUT US
We are a highly creative, specialist b2b marketing, design and digital agency working in partnership with ambitious businesses based in Northampton, Milton Keynes and London who have a global footprint. Find out more.
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