For over 30 years, Welcome Systems has been a major player in the business of empowering B&Bs, guesthouses, boutique hotels and major chains with customised software.

To create a new refreshing brand look and feel to more fully reflect the growth of a Property Management Software company known for being innovative and brave in its sector.

The marketplace is very competitive (aren’t they all!) with many new entrants coming into the sector. Welcome has also changed its business model from legacy systems to web based subscription service.

The key challenge was communicating all the benefits in a simple to understand that would appeal to a wide range of traditional guest house owners used to paper booking systems as well as modern boutique hotel owners who expect technology to empower their business.