Portfolio – Welcome – b2b marketing agency | Northampton Milton Keynes London

Results

1

New website showcasing innovative solutions the company offers.

Ultimate

Guest Experience

1

Company Takeover

Welcome Systems

A story on refreshing a well-known hotel software brand

For over 30 years, Welcome Systems has been a major player in the business of empowering B&Bs, guesthouses, boutique hotels and major chains with customised software.

To create a new refreshing brand look and feel to more fully reflect the growth of a Property Management Software company known for being innovative and brave in its sector.

Challenge

Let's get booked in!

The marketplace is very competitive (aren’t they all!) with many new entrants coming into the sector. Welcome has also changed its business model from legacy systems to web based subscription service.

The key challenge was communicating all the benefits in a simple to understand that would appeal to a wide range of traditional guest house owners used to paper booking systems as well as modern boutique hotel owners who expect technology to empower their business.

Solution

Having already developed their website in WordPress a few years previously an overhaul of the brand was needed. We set to work with developing an improved customer journey that enabled visitors to gain all the information they needed to make a decision and with stronger calls to action to drive sign up to Welcome Anywhere.

A custom calculator was developed to enable visitors to quickly work out the costs of the system based on the number of rooms they had.
We then reskinned the website with a more contemporary brand look and feel to reflect the changes in the company.

The offices were also furnished with matching graphics to welcome visitors and partners as well as to bring internal staff on board with the new look and messaging.

Services Supplied

– STRATEGY
– CREATIVE THINKING
– DESIGN– GRAPHICS
– WEBSITE DESIGN
– WEBSITE DEVELOPMENT

image of mobile optimised web development

“
"Beach played a central role in guiding us through the branding process, making our collection of thoughts and ideas a reality and providing stunning design and web development for the new brand.Not afraid to ask questions or challenge, Beach's approach is superb - so refreshing. They really have become 'one of us'.
I wouldn't hesitate in recommending Beach for any business looking to make a real dent in their chosen industry. Brilliant stuff".
Product Director, Welcome Systems

View more work

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WHERE WE WORK

NORTHAMPTON HEAD OFFICE

The East Wing, Burlington House,
Wellingborough Road, Northampton NN1 4EU
Tel: 01604 239 837
Email: nn@beachmarketing.co.uk

MILTON KEYNES SALES OFFICE

Luminous House, 300 South Row,
Milton Keynes MK9 2FR
Tel: 01908 933 775
Email: mk@beachmarketing.co.uk

LONDON SALES OFFICE

10 Brick Street, Mayfair,
London W1J 7HQ
Tel: 0203 457 1190
Email: w1@beachmarketing.co.uk

ABOUT US

We are a highly creative, specialist b2b marketing, design and digital agency working in partnership with ambitious businesses based in Northampton, Milton Keynes and London who have a global footprint. Find out more.