Ready to buy!
- Knows all about you and your offer
- Has engaged several times
- Shows high level of interest
- Send a notification to your sales team
Lead score: 87
- Starting to get interested
- Has completed an enquiry form & downloaded a white paper
- Move down the funnel and increase communications
Lead score: 43
- Need to raise awareness
- Has only opened an e-mail
- Continue to nurture
Lead score: 10
A SERVICE WRAPPED AROUND YOU
Sonar isn’t just an engine, it’s a whole crew, a team of engineers, a captain and a wealth of knowledge. Sonar is a managed service, we work with you to plot the right course to generate more leads and drive more sales.
THE COMPLETE SOLUTION
– High impact collateral designed to get you noticed
– A Lead generation strategy bespoke to your business
– Custom reports that tell you exactly who will lead to a sale
– End to end campaign management
HOW DOES SONAR WORK?
Plan and automate
Sonar becomes an integral part of your website, sitting behind everything, always on. It’s an integrated web that triggers automations based on actions and behaviours.
Our workflows are designed to make things simpler and easier for both you and your customers. Whether its automatically sending product updates to a user, dynamically adding users to a list based on the onsite browsing or sending your sales team a notification when a hot lead is ready to convert.
Track and score
Score leads by their behaviours and actions. Assigning points for everything from viewing pages, interacting on social media and filling in forms.
Imagine sending out a marketing campaign to 1000 contacts in your target audience. They all open your email and they all click through. Great! But how are you going to prioritise each lead? How do you know who to contact first…?
Lead scoring means you know exactly who’s hot and who’s not. By assigning a score to each action you know that the higher the score the hotter the lead.
Nurture and convert
Automatically add users to nurture campaigns when they complete certain actions and get text or e-mail notifications the moment they become ready to convert.
Combining lead scoring with automations, we know where people are in the sales cycle based on their score and previous interactions. From this we build campaigns designed to take those who need nurturing to the point of conversion and for those who have already converted; retention campaigns so that you can maintain a dialogue even after they’ve purchased.
By creating a series of campaigns we ensure you’re always in contact with your customers and they have a seamless experience every time they visit your website.
Complete end to end RoI
With Sonar your Return on Investment (RoI) is clear. See the end-to-end conversion cost and revenue to achieve the true return on investment. We track all your websites conversions, online and offline, from the first visit, to the sale and beyond.
The best marketing campaigns start with a clear RoI goal, our campaign insights provide you with actionable metrics at every step of the journey, so your goals are clear and in reach at all times.