Ready to buy!
- Knows all about you and your offer
- Has engaged several times
- Shows high level of interest
- Send a notification to your sales team
Lead score: 87
Initial research
- Starting to get interested
- Has completed an enquiry form & downloaded a white paper
- Move down the funnel and increase communications
Lead score: 43
Just looking
- Need to raise awareness
- Has only opened an e-mail
- Continue to nurture
Lead score: 10
A SERVICE WRAPPED AROUND YOU
Sonar isn’t just an engine, it’s a whole crew, a team of engineers, a captain and a wealth of knowledge. Sonar is a managed service, we work with you to plot the right course to generate more leads and drive more sales.
THE COMPLETE SOLUTION
– High impact collateral designed to get you noticed
– A Lead generation strategy bespoke to your business
– Custom reports that tell you exactly who will lead to a sale
– End to end campaign management
Take the Sonar demo
HOW DOES SONAR WORK?
Plan and automate
Sonar becomes an integral part of your website, sitting behind everything, always on. It’s an integrated web that triggers automations based on actions and behaviours.
Our workflows are designed to make things simpler and easier for both you and your customers. Whether its automatically sending product updates to a user, dynamically adding users to a list based on the onsite browsing or sending your sales team a notification when a hot lead is ready to convert.
START GETTING LEADS
Track and score
Score leads by their behaviours and actions. Assigning points for everything from viewing pages, interacting on social media and filling in forms.
Imagine sending out a marketing campaign to 1000 contacts in your target audience. They all open your email and they all click through. Great! But how are you going to prioritise each lead? How do you know who to contact first…?
Lead scoring means you know exactly who’s hot and who’s not. By assigning a score to each action you know that the higher the score the hotter the lead.
START TRACKING YOUR PROSPECTS
Nurture and convert
Automatically add users to nurture campaigns when they complete certain actions and get text or e-mail notifications the moment they become ready to convert.
Combining lead scoring with automations, we know where people are in the sales cycle based on their score and previous interactions. From this we build campaigns designed to take those who need nurturing to the point of conversion and for those who have already converted; retention campaigns so that you can maintain a dialogue even after they’ve purchased.
By creating a series of campaigns we ensure you’re always in contact with your customers and they have a seamless experience every time they visit your website.
START BUILDING YOUR PIPELINE
Complete end to end RoI
With Sonar your Return on Investment (RoI) is clear. See the end-to-end conversion cost and revenue to achieve the true return on investment. We track all your websites conversions, online and offline, from the first visit, to the sale and beyond.
The best marketing campaigns start with a clear RoI goal, our campaign insights provide you with actionable metrics at every step of the journey, so your goals are clear and in reach at all times.
START YOUR JOURNEY
COUNTLESS INTEGRATIONS
We’ve built Sonar to integrate seamlessly with a huge array of systems and platforms.
Whatever CRM, CMS or form builder you’re using it’s not a problem with Sonar.
DIVE DEEPER
AUTOMATIONS & E-MAIL MARKETING
Send personalised e-mails triggered by actions and add people to campaigns based on their behaviour and interests.
TELL YOU WHO'S HOT AND WHO'S NOT?
Why spend time contacting every lead when they might not even be ready yet? Sonar scores leads based on their actions, so you know exactly who to contact.
NOTIFY YOU THE MOMENT SOMEONE IS READY TO CONVERT
Who’s that texting you? Oh it’s Sonar with a hot lead alert. Sonar can trigger a text or email to your sales team the moment someone becomes ready to convert.
TELL YOU WHO'S BEEN ON YOUR WEBSITE
Say hello to more leads. Sonar gathers contact information across multiple platforms such as web and social so you can identify visitors who would otherwise be anonymous.
TALK TO YOUR AUDIENCE ON A 1-TO-1 LEVEL
With Sonar, smart dynamic landing pages and forms are created and auto-populated with pre-collected data and personalised content for a seamless user experience.
KEEP THE CONVERSATION GOING
Understand exactly what your audience want by tracking their behaviour and automating responses to specific actions to keep your leads engaged.
COMPLETE MULTI-CHANNEL CAMPAIGN CONTROL
Plan, post and track social media and AdWords interactions all within sonar and attribute any activity directly to a specific campaign.
INTEGRATE SEAMLESSLY WITH YOUR SYSTEMS
Integrates seamlessly with your CRM , CMS, analytics, social media, forms, event management and so much more. Making Sonar a central hub for all your marketing.
WHERE WE WORK
NORTHAMPTON HEAD OFFICE
The East Wing, Burlington House,
Wellingborough Road, Northampton NN1 4EU
Tel: 01604 239 837
Email: nn@beachmarketing.co.uk
MILTON KEYNES SALES OFFICE
Luminous House, 300 South Row,
Milton Keynes MK9 2FR
Tel: 01908 933 775
Email: mk@beachmarketing.co.uk
LONDON SALES OFFICE
10 Brick Street, Mayfair,
London W1J 7HQ
Tel: 0203 457 1190
Email: w1@beachmarketing.co.uk
ABOUT US
We are a highly creative, specialist b2b marketing, design and digital agency working in partnership with ambitious businesses based in Northampton, Milton Keynes and London who have a global footprint. Find out more.
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