Oliver’s

About the project

Oliver’s is a leading provider of safety solutions for construction sites across the UK, offering a wide range of products from high-quality fencing and durable barriers to comprehensive site safety protocols and traffic management systems. Innovation is at the core of their operations, as they design and manufacture unique safety equipment that cannot be found anywhere else. Known for their unwavering commitment to safety and efficiency, Oliver’s has earned the trust of construction companies seeking reliable and effective safety solutions.

The Challenge

Despite being a well-established business in the construction equipment sector, Oliver’s faced two significant challenges:

1) Transitioning to an online business model, a major shift from their traditional operations, and

2) Introducing a sales service that risked clashing with their well-recognised brand identity.

This required a complete rebranding of the existing business while simultaneously digitising their extensive product catalogue to support an upcoming online purchasing platform.

Our Solution

To address these challenges, Beach undertook a comprehensive rebranding and e-commerce project for Oliver’s. We began by designing a new logo and updating the typography to reflect the modernisation of the business, while carefully maintaining the strong reputation and visual consistency that customers had come to trust. To complement the refreshed look, we introduced new graphic elements, a cohesive grid system, and a vibrant colour palette that aligned with the brand’s innovative spirit.

Despite a tight deadline, we successfully delivered the complete rebrand and e-commerce website within just six weeks, perfectly timed for Oliver’s upcoming pitch. The project also included the creation of a sleek PowerPoint sales presentation template, providing Oliver’s with additional sales material and ensuring a consistent customer journey from start to finish.

These updates were strategically planned and executed to strengthen Oliver’s market position, ensuring that the brand remains instantly recognisable and continues to be seen as a trusted partner in the safety solutions industry.