Snows Timber

About the project

Snows Timber is one of Britain’s leading importers, distributors and processors of timber products. They manufacture just about everything you’ll ever need to build just about anything you can think of to build; a house, a fence, decking, doors, window frames, retaining walls, conservatories, allotments, and more.

Their history stands them proud and gives them the knowledge and expertise to help both the trade and public find the right products for the job.

Challenge

Snows Timber is a leader in their field. They enjoy success with both trade and members of the public supplying a huge range of timber products from growers around the world.

Whilst their expertise in wood was unquestioned, they were looking for help in developing their marketing plan and reaching new customers.  They had seen a massive increase in competition over the few years leading up to this project.  In response, Snows Timber created 3 regional hubs covering most the UK mainland and wanted to generate more sales for each area.

Solutions

The strong brand was retained but refreshed.  A tweaked logo helped keep a link with their past whilst a new font helped to create a modern look and feel to the body copy.

We chose to feature real people throughout the website and brochure creating a library of photographs that could be used across all media channels.  All the team photographs were shot in Snows locations and used real employees, which greatly increased the authenticity of their marketing.

We then refreshed the main brochure, website and print advertising with a fresh new look to raise engagement and drive up sales.