Photography and video play a crucial role in communicating the personality of your brand whilst adding value to the message you are conveying. If you have a vision for your products or company? Or you’re looking to showcase something unique through photography & video. Our team of creatives can help make that a reality, helping to guide you through the entire photography & video process from storyboard concepts to the final shot.
MakeWaves
Grow through
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Photography & Video
Why is photography & video so crucial?
Portrait photography
People buy from people. People like them. People they can relate to. Who are they? Where are they and how can images be created that add layers beyond the obvious? Can you capture the essential essence of a person in an image? How does lighting, highlights, contrast and shadow affect that image and change your perception of that person and the business or brand they portray?
Lifestyle photography
Lifestyle. Apparently, we all have one. Or aspire to one. Connected to corporate and brand positioning this is the context for your product in the lives of your customers. Realistic, but aspirational. You’ll know it when you see it. The hard bit is trying to capture it in a brief. Mood boards can be an invaluable tool helping to define the quality and content from existing images and signposting brands that can help define your own.
Product photography
Now this is a skill. Product photography is not easy and demands most in terms of lighting, detail and continuity. Capturing the essence of a product, its benefits, its detail and quality is not the work of five minutes . It is the understanding of the product, its full range of uses and requirements which are crucial to a successful product shoot.
Corporate videos
We’ve all seen them. But how many had any longevity? How many never saw the light of day? How many had a clear understanding of what needed to be communicated? The brief is our weapon of choice. It should define the objectives, measurable objectives for views, traffic, engagement, perception change, recruitment or retention.
Campaign Videos
Video is one of the most effective marketing tools. If a picture is worth lots of words then a video is worth lots of pictures. The best perform in different formats across multiple platforms and drive consideration, purchase and perception change. They are created from a detailed brief, starting from an effective audit and have power and longevity.
Promotional Videos
These can cover a huge range of topics from single products, product groups, service offerings, “how to guides”, lifestyle and positioning to short digital promotions linked to tactical actions like price cuts, offers and multi-buys. In short, designed to support the simplest definition of marketing – the promotion of a product or service to a defined audience.
Live Event Filming
Live event filming offers the opportunity to communicate “I was there”. To reach out after the event and re-live the event as a means of motivation, as an aide-memoire or as detailed record of what actually happened when. At its highest level these can capture the heady days of a live performance, in whatever arena, bringing an event closer to those who were there or to those who were unable to attend.
What our clients say
How else we can help you
Brand Strategy
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
Brand Development
Your brand encapsulates everything your customers know about you. It’s more than your logo or website, it goes beyond your products and services. It’s how the customer perceives your brand. It doesn’t matter if you’re products are faster, lighter and stronger than your competitors, it only matters that the market knows they are.
Creative services
Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line with the brand driven from a different perspective that builds confidence, trust and reassurance.
Contact us
It all starts with a chat.
Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email hello@beachmarketing.co.uk
Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
hello@beachmarketing.co.uk
