Burger King

About the project

Burger King’s annual EMEA Convention brings together key suppliers to introduce their latest products and innovations. As one of Burger King’s primary suppliers of premium buns, Lantmännen Unibake International had a unique opportunity to stand out. Our mission: to create a visually compelling exhibition stand and campaign that would captivate Burger King’s decision-makers and highlight Lantmännen’s innovative approach to quality and creativity.

Challenge

Managing the production of millions of buns globally is no small feat. Yet, aligning with renowned brands like Burger King positions Lantmännen for strategic growth. The EMEA Convention presented an opportunity for Lantmännen to make a lasting impression on key stakeholders while introducing a range of innovative, event-specific products—such as the striking Blood Red bun for Halloween. The challenge was not only to capture attention but to maintain visibility and engagement before, during, and after the event. The core message? “We’ve got your buns covered.”

Solutions

We delivered a fully integrated campaign, combining bold visual identity with flawless logistical execution. From the design and installation of the exhibition stand to the production of the Global Product Catalogue, we created a cohesive and impactful presence. A targeted pre-convention AdWords campaign and dedicated landing pages ensured Lantmännen was top-of-mind for attendees. Coordinating across teams in three countries, we handled every detail—from creative direction to logistics—ensuring a seamless execution that elevated Lantmännen’s brand and product offerings on a global stage.